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Cookie Policy

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NLCS Dubai

Cookie Policy

Last updated: 24 August 2026

1. About this Cookie Policy

North London Collegiate School (Singapore) Pte. Ltd. (“NLCS (Singapore)”, “the School”, “we”, “us” or “our”) uses cookies and similar technologies across its websites, landing pages and other digital properties.

This Cookie Policy explains:

  • what cookies and similar technologies are;
  • the types of technologies we use;
  • why we use them;
  • the information they may collect;
  • how they are used for website analytics and digital advertising;
  • how information may be processed by third-party technology providers; and
  • how visitors can manage their choices.

Websites and digital properties covered

This Cookie Policy applies to:

  • the main NLCS (Singapore) website at nlcssingapore.sg, including all webpages within that domain;
  • campaign, admissions, event and enquiry landing pages hosted at enquiries.nlcssingapore.com, including all webpages within that domain; and
  • any other website, landing page or digital property operated by or on behalf of NLCS (Singapore) that expressly links to this Cookie Policy.

Where a visitor follows a link to an external platform or website operated independently by a third party, that third party’s own privacy and cookie terms may also apply.

This Cookie Policy should be read together with the NLCS (Singapore) Personal Data Protection and Privacy Policy.

2. Singapore data protection requirements

Where cookies and similar technologies collect, use or disclose information that constitutes personal data, these activities are subject to the Personal Data Protection Act 2012 of Singapore (“PDPA”) and applicable guidance issued by the Personal Data Protection Commission (“PDPC”).

Not every cookie or similar technology necessarily collects personal data. Some are used solely to enable a website, service or function requested by the visitor to operate correctly.

Other technologies, particularly those used for analytics, advertising, measurement, remarketing or behavioural targeting, may collect information that identifies an individual directly or indirectly, or that may become identifiable when combined with other information.

NLCS (Singapore) seeks consent where required for the use of non-essential technologies involving the collection, use or disclosure of personal data.

Visitors can use the cookie controls made available on our websites to accept, reject or manage non-essential cookie categories.

3. What are cookies and similar technologies?

Cookies are small text files that may be stored on a computer, mobile telephone, tablet or other device when a website is visited.

Cookies can perform a variety of functions, including:

  • enabling a website to operate correctly;
  • maintaining security;
  • remembering visitor preferences;
  • maintaining information during a browsing session;
  • understanding how visitors use a website;
  • measuring website and campaign performance;
  • identifying how a visitor arrived at the website;
  • measuring actions taken following an advertisement;
  • attributing enquiries and other conversions to advertising campaigns;
  • managing how frequently advertising is displayed; and
  • supporting advertising and remarketing where permitted.

We may also use technologies that perform similar functions, including:

  • pixels;
  • tags;
  • scripts;
  • local browser storage;
  • advertising identifiers;
  • device or browser identifiers;
  • conversion tracking technologies; and
  • other comparable digital measurement technologies.

For simplicity, references to “cookies” in this Policy include these similar technologies unless otherwise stated.

4. Information that may be collected

Depending on the technology involved and the choices made by the visitor, cookies and similar technologies may collect or generate information including:

  • Internet Protocol (IP) address;
  • browser type and version;
  • device type;
  • operating system;
  • language and browser settings;
  • approximate geographic location derived from an IP address;
  • browser, device, cookie or advertising identifiers;
  • date and time of a website visit;
  • pages viewed;
  • links, buttons or other website elements interacted with;
  • time spent on particular pages;
  • referring website or digital channel;
  • search engine or campaign source;
  • advertising campaign information;
  • advertisement, keyword or placement information;
  • advertising click identifiers;
  • website session information;
  • previous interactions with our websites;
  • conversion events;
  • cookie and consent preferences; and
  • technical information used for security, diagnostics, fraud prevention and website performance.

Where a visitor submits personal information through an admissions enquiry, application, event registration, contact form or other online form, the collection and use of that information is also governed by our Personal Data Protection and Privacy Policy.

5. Categories of cookies and technologies we use

5.1 Strictly Necessary Cookies

Strictly Necessary Cookies are required for the operation, administration or security of our websites, or to provide a function specifically requested by a visitor.

They may be used to:

  • enable website navigation;
  • maintain website security;
  • prevent fraudulent or malicious activity;
  • manage forms;
  • maintain website sessions;
  • remember cookie and privacy choices;
  • support website infrastructure; and
  • provide functionality specifically requested by a visitor.

These technologies cannot generally be disabled through our cookie preference controls because they are necessary for the website or requested service to operate.

A visitor may choose to block cookies through their browser, although doing so may prevent parts of the website from functioning correctly.

5.2 Analytics and Performance Cookies

Analytics and Performance Cookies help us understand how visitors use our websites and landing pages.

They may help us measure:

  • numbers of visitors;
  • website sessions;
  • pages viewed;
  • time spent on the website;
  • website navigation;
  • traffic sources;
  • interactions with website content;
  • browser and device characteristics;
  • campaign traffic; and
  • website performance.

We use this information to improve our websites, understand the information prospective families find useful, assess digital campaign performance and improve our communications.

5.3 Functional Cookies

Functional Cookies support enhanced website features and help remember visitor preferences.

They may be used in connection with:

  • embedded video;
  • maps;
  • website forms;
  • display preferences;
  • third-party content;
  • admissions or enquiry functionality; and
  • other enhanced website services.

Where a function is provided by a third party, that provider may process information about the visitor’s interaction with the relevant service in accordance with its own privacy terms.

5.4 Advertising and Marketing Cookies

Advertising and Marketing Cookies are used in connection with NLCS (Singapore)’s digital advertising activities.

They may be used to:

  • measure advertising effectiveness;
  • determine whether an advertisement resulted in a website visit;
  • determine whether advertising resulted in an enquiry, registration or another conversion;
  • attribute conversions to campaigns, advertisements, keywords, placements or digital channels;
  • create or use advertising audiences;
  • undertake remarketing or retargeting;
  • manage advertising frequency;
  • understand interactions across advertising channels;
  • optimise advertising campaigns;
  • measure advertising reach and performance; and
  • support the delivery of more relevant advertising to appropriate adult audiences.

These technologies may be operated by NLCS (Singapore), our appointed agencies, technology providers, media owners or advertising platforms.

Where these activities involve behavioural targeting and the collection or use of personal data, we obtain consent where required under applicable law.

6. Google Tag Manager

We use Google Tag Manager to manage and deploy certain website technologies, including analytics, advertising and conversion measurement technologies.

Google Tag Manager itself primarily enables tags and technologies to be managed centrally.

The individual services activated through Google Tag Manager may collect information or use cookies according to their respective purposes and the visitor’s cookie choices.

Our use of Google Tag Manager may support services including Google Analytics and Google advertising technologies.

7. Google Analytics 4

NLCS (Singapore) uses Google Analytics 4 to understand how visitors interact with its websites, landing pages and digital content.

Google Analytics may collect information relating to:

  • website sessions;
  • page views;
  • interactions with website content;
  • referral sources;
  • browser and device information;
  • approximate geographic information; and
  • other information relating to website usage.

Common Google Analytics cookies may include:

  • _ga — used to help distinguish visitors and measure website usage. Category: Analytics and Performance. Provider: Google. Typical duration: up to two years.
  • _ga_<identifier> — used to maintain information relating to a Google Analytics property and website session. Category: Analytics and Performance. Provider: Google. Typical duration: up to two years.

Cookie duration may vary according to technical configuration, browser settings and changes made by the technology provider.

Google Analytics information helps us understand website and campaign performance and improve the digital experience provided to visitors.

8. Google Ads and Google advertising technologies

NLCS (Singapore) uses Google Ads and associated Google advertising and measurement technologies to support its digital advertising activity.

These technologies may be used for:

  • Google Ads conversion measurement;
  • campaign attribution;
  • advertising performance measurement;
  • remarketing;
  • audience measurement;
  • advertising optimisation; and
  • measuring the effectiveness of our advertising expenditure.

When a visitor arrives at one of our websites after interacting with a Google advertisement, Google technologies may process information associated with that advertising interaction.

Google advertising technologies may use advertising click identifiers and cookies or browser storage beginning with identifiers such as:

  • _gcl_;
  • _gcl_aw;
  • _gcl_gs;
  • _gcl_au; and
  • other Google advertising or measurement identifiers used from time to time.

Such technologies can help associate an advertising interaction with a subsequent action on our website, such as an admissions enquiry or event registration.

Google may process information obtained through these technologies in accordance with its own privacy and advertising policies.

Advertising and personalisation technologies are subject to applicable consent choices.

9. Meta advertising technologies

NLCS (Singapore) uses advertising services provided by Meta, including advertising across Facebook and Instagram.

We may use the Meta Pixel and related Meta advertising technologies to:

  • measure website visits resulting from Meta advertising;
  • measure admissions enquiries, registrations and other conversions;
  • assess advertising performance;
  • create advertising audiences;
  • undertake remarketing or retargeting;
  • optimise advertising delivery;
  • measure campaign effectiveness; and
  • improve the relevance of advertising.

Meta technologies may use cookies and identifiers including:

  • _fbp;
  • _fbc; and
  • other browser, advertising or device identifiers used by Meta.

Information processed through these technologies may include:

  • browser or device information;
  • website activity;
  • pages viewed;
  • advertising interactions;
  • referral information; and
  • conversion events.

Meta may process information received through these technologies in accordance with its own privacy, advertising and cookie policies.

Where Meta technologies are used for behavioural targeting involving personal data, they are subject to applicable consent requirements.

10. Programmatic advertising

NLCS (Singapore) also undertakes programmatic digital advertising.

Programmatic advertising involves the automated purchase, placement, delivery, optimisation and measurement of advertising across websites, applications and other digital environments.

To undertake programmatic advertising, NLCS (Singapore) and its appointed agencies may work with advertising technology providers including:

  • demand-side platforms;
  • advertising exchanges;
  • supply-side platforms;
  • publishers and media owners;
  • advertising networks;
  • advertising servers;
  • audience technology providers;
  • campaign measurement providers;
  • advertising verification providers;
  • fraud prevention providers;
  • attribution providers; and
  • other technology providers involved in the purchase, delivery, measurement or optimisation of digital advertising.

These providers may use cookies, pixels, browser storage, pseudonymous advertising identifiers or similar technologies.

Depending on the platform, campaign and visitor’s consent choices, these technologies may process information relating to:

  • advertising impressions;
  • advertisements viewed;
  • advertising clicks or interactions;
  • website visits;
  • browser and device characteristics;
  • IP address;
  • approximate location;
  • referring website or digital channel;
  • advertising identifiers;
  • frequency of advertising exposure;
  • campaign source;
  • website interactions; and
  • conversion events.

The specific advertising technology providers used by NLCS (Singapore) may change as media campaigns, agencies, platforms and technology services change.

NLCS (Singapore) does not sell personal data to programmatic advertising providers.

Where programmatic advertising involves behavioural targeting using personal data, we obtain consent where required under applicable Singapore law.

11. Remarketing and retargeting

We may use advertising technologies to reach appropriate adult audiences who have previously visited our websites, campaign landing pages or interacted with our digital advertising.

For example, a parent or other adult who visits an admissions page may subsequently see an NLCS (Singapore) advertisement on another website, search engine, social media platform or digital service.

This is commonly known as remarketing or retargeting.

Where remarketing or retargeting involves the collection or use of personal data for behavioural targeting, the relevant technologies are used in accordance with applicable consent requirements.

Visitors may reject Advertising and Marketing Cookies through our cookie controls.

Rejecting Advertising and Marketing Cookies does not necessarily mean that a visitor will stop seeing NLCS (Singapore) advertising. It means that information collected through our websites will not be used by us through those cookies for personalised or behavioural advertising where consent has not been provided.

12. Conversion measurement and campaign attribution

We use digital measurement technologies to understand whether advertising and other digital communications lead to relevant actions.

These may include:

  • submitting an admissions enquiry;
  • registering for an Open House;
  • registering for another school event;
  • requesting information;
  • requesting or booking a school tour;
  • visiting an application page;
  • beginning an admissions journey; or
  • completing another action identified by us as a campaign conversion.

Conversion measurement enables us to assess which campaigns, advertisements and media channels are effective and to improve how our advertising expenditure is managed.

A conversion record may include the type and time of the conversion and information that enables an advertising or analytics platform to associate the conversion with an earlier advertising or website interaction.

Where a visitor enters personal information into an enquiry or registration form, the information entered into that form is handled in accordance with our Personal Data Protection and Privacy Policy.

Measuring a conversion does not, by itself, mean that the full content of an enquiry form is provided to an advertising platform.

13. First-party and third-party cookies

Cookies may be either first-party or third-party.

First-party cookies

First-party cookies are stored under a domain operated by or on behalf of NLCS (Singapore).

Third-party cookies and technologies

Third-party cookies and technologies are provided by another organisation, such as:

  • an analytics provider;
  • an advertising platform;
  • a media technology provider;
  • a video provider;
  • a mapping service;
  • a form or admissions platform; or
  • another digital service provider.

Third-party services may be integrated into our websites through scripts, pixels, tags, application programming interfaces, embedded content or similar technologies.

Third-party providers may process information in accordance with their own privacy policies and the contractual or technical arrangements governing the services they provide.

14. Embedded video, maps and other external services

Our websites and landing pages may contain embedded or externally hosted functionality, including services such as:

  • YouTube video;
  • Google services;
  • maps;
  • social media content;
  • admissions platforms;
  • event registration services;
  • online forms; and
  • other third-party digital content.

When a visitor interacts with third-party content or follows a link to an external service, the relevant provider may process information independently in accordance with its own privacy and cookie policies.

Third-party websites and platforms are not controlled by NLCS (Singapore), and their privacy and cookie practices may differ from ours.

15. Cookie consent and your choices

Visitors are given choices concerning non-essential cookies through the cookie controls available on NLCS (Singapore)’s websites.

These choices include:

  • Accept All — allows the use of Strictly Necessary, Functional, Analytics and Performance, and Advertising and Marketing technologies.
  • Reject Non-Essential — allows only Strictly Necessary technologies and technologies required to provide a service specifically requested by the visitor.
  • Manage Preferences — allows a visitor to select which categories of non-essential technologies they wish to permit.

Strictly Necessary technologies remain active because they are required for website operation, security or functionality specifically requested by the visitor.

Where consent is required, non-essential advertising and behavioural targeting technologies will be used in accordance with the visitor’s consent choice.

16. Changing or withdrawing your consent

Visitors may change or withdraw their cookie choices at any time through the Cookie Settings control available on the NLCS (Singapore) websites.

Withdrawal of consent does not affect processing that occurred lawfully before consent was withdrawn.

Following withdrawal of consent, we will cease using the relevant non-essential technologies for purposes requiring consent, subject to applicable technical and legal requirements.

Cookies already stored on a device may remain until they expire or are deleted through browser settings, but they will not be used by NLCS (Singapore) for a consent-dependent purpose after the relevant consent has been withdrawn where applicable.

We may ask visitors to confirm their cookie choices again periodically or following material changes to our websites, technologies, providers or Cookie Policy.

17. Browser and device controls

Visitors may also manage or delete cookies through their browser or device settings.

Most browsers allow users to:

  • view stored cookies;
  • delete existing cookies;
  • block selected cookies;
  • block third-party cookies; or
  • block all cookies.

Browser controls differ between browsers and devices.

Blocking all cookies may affect the operation of some website functions.

Browser settings operate separately from the cookie preferences provided by NLCS (Singapore).

18. Advertising platform privacy controls

Google, Meta and other advertising providers may provide their own privacy and advertising preference controls.

Visitors may therefore choose to manage both:

  • the cookies and technologies permitted when visiting NLCS (Singapore)’s websites; and
  • advertising preferences maintained directly with platforms such as Google, Facebook, Instagram and other advertising services.

Choices made directly with a third-party platform are governed by that platform’s systems and policies and operate separately from NLCS (Singapore)’s cookie preferences.

19. International processing and transfers

Some analytics, technology, advertising and digital service providers used by NLCS (Singapore) operate internationally.

Information collected through cookies and similar technologies may therefore be processed or stored outside Singapore.

Where NLCS (Singapore) transfers personal data outside Singapore, or causes personal data to be transferred outside Singapore, we take reasonable steps to ensure that the transfer is undertaken in accordance with applicable requirements of the PDPA, including the requirements concerning a standard of protection comparable to that provided under the PDPA.

Third-party providers may also process information internationally in accordance with their own applicable legal, contractual and regulatory obligations.

20. Children and young people

NLCS (Singapore) is a school and takes particular care in relation to children’s personal data.

Our public-facing admissions and marketing communications are primarily directed towards parents, guardians and other appropriate adult audiences.

We do not intentionally use personal data contained in student educational records, internal student systems or student portals to create behavioural advertising audiences.

Where the collection, use or disclosure of a child’s personal data requires consent under the PDPA, NLCS (Singapore) applies the relevant requirements relating to children and young people.

Where consent is required in relation to a child below 13 years of age, consent will be obtained from the child’s parent or guardian.

For children aged 13 or above, we will consider the child’s ability to understand the nature and consequences of the relevant data processing and obtain parental or guardian consent where appropriate.

We seek to provide appropriate safeguards and a higher standard of care when handling children’s personal data in the digital environment.

21. Data retention

Information obtained through cookies and similar technologies is retained only for as long as reasonably necessary for the purposes for which it was collected.

Retention periods may depend upon:

  • the lifespan of the relevant cookie or identifier;
  • the nature of the website service;
  • analytics requirements;
  • campaign measurement and attribution periods;
  • advertising platform settings;
  • our operational requirements;
  • contractual requirements; and
  • applicable legal or regulatory obligations.

Some cookies exist only for the duration of a browsing session.

Others may remain on a device for a defined period unless deleted sooner.

Where information obtained through cookies constitutes personal data, our obligations concerning retention under the PDPA and our Personal Data Protection and Privacy Policy apply.

22. Security

NLCS (Singapore) takes reasonable security measures to protect personal data in its possession or under its control against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.

We seek to use appropriate technology, analytics and advertising providers and to manage access to our analytics, advertising and website systems responsibly.

No method of transmitting or storing information electronically can, however, be guaranteed to be completely secure.

23. Third-party service providers

We may appoint agencies, technology providers and other service providers to support our websites, analytics and advertising activities.

These providers may process relevant information on our behalf or, depending on the particular service, under their own applicable privacy responsibilities.

We seek to ensure that personal data disclosed to service providers is limited to what is reasonably required for the relevant purpose and is handled in accordance with applicable data protection requirements and our contractual arrangements.

We do not disclose personal data to third parties for commercial gain.

24. Changes to the technologies we use

Digital technologies and advertising platforms change frequently.

We may therefore:

  • introduce new website technologies;
  • replace existing service providers;
  • change analytics platforms;
  • use different media or programmatic advertising platforms;
  • modify campaign measurement methods; or
  • discontinue particular technologies.

We will update this Cookie Policy where a change materially affects how personal data is collected, used or disclosed.

Where a material change requires new or additional consent, visitors may be asked to review their cookie preferences again.

25. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect:

  • changes to our websites or landing pages;
  • changes to analytics technologies;
  • changes to digital advertising activities;
  • changes to third-party services;
  • changes to our data protection practices; or
  • changes to applicable laws, regulations or regulatory guidance.

The Last updated date at the beginning of this Policy indicates when it was most recently revised.

Visitors are encouraged to review this Policy periodically.

26. Contact us

Questions concerning this Cookie Policy, our use of personal data through digital technologies or rights under the PDPA may be directed to:

Data Protection Officer
North London Collegiate School (Singapore) Pte. Ltd.
130 Depot Road
Singapore 109708
Email: dataprotection@nlcssingapore.sg
Telephone: +65 6989 3000

Further information about how NLCS (Singapore) collects, uses, discloses, protects and retains personal data is available in our Personal Data Protection and Privacy Policy.

Appendix: cookies used on this website

Strictly Necessary

Cookie Provider Type Duration Description
nlcs_cookie_consent NLCS Dubai First party 6 months Stores your cookie consent choices so that they can be applied on subsequent visits.
PHPSESSID NLCS Dubai First party Session Maintains your website session so that pages and forms operate correctly.
wordpress_test_cookie NLCS Dubai First party Session Used by the website platform to check whether the browser accepts cookies.

Functional

Cookie Provider Type Duration Description
VISITOR_INFO1_LIVE YouTube Third party Up to 6 months Set by embedded YouTube video to estimate bandwidth and remember playback preferences.
YSC YouTube Third party Session Set by embedded YouTube video to keep track of views of embedded videos.

Analytics and Performance

Cookie Provider Type Duration Description
_ga Google First party Up to 2 years Used by Google Analytics to help distinguish visitors and measure website usage.
_ga_ Google First party Up to 2 years Used by Google Analytics 4 to maintain information relating to a property and website session.
_gid Google First party 24 hours Used by Google Analytics to distinguish visitors over a short period.

Advertising and Marketing

Cookie Provider Type Duration Description
_gcl_au Google First party Up to 3 months Used by Google to store and track conversions attributed to advertising.
_gcl_aw Google First party Up to 3 months Stores a Google Ads click identifier used for conversion measurement and campaign attribution.
_gcl_gs Google First party Up to 3 months Stores Google advertising interaction information used for measurement.
_fbp Meta First party Up to 3 months Set by the Meta Pixel to measure website visits and conversions resulting from Meta advertising, and to support remarketing.
_fbc Meta First party Up to 3 months Stores the Meta advertising click identifier used to attribute a conversion to a Meta advertisement.
IDE Google (DoubleClick) Third party Up to 13 months Used to measure advertising effectiveness and to show advertising that may be relevant to the visitor.
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